Real Estate Agent Myths

Real Estate Agent Myths Debunked

If you’re selling a home in Oshawa and you want to sell a home fast and for top dollar, you already know that consulting with a real estate expert is your best bet. In this post, we debunked all the real estate agent myths. Read more.

Unfortunately, there are many misconceptions about real estate agents and their role in a home sale that can cost you time and money. Let’s take a look at some of the most common myths about real estate agents below. 

The Marketing Strategy Your Real Estate Agent Uses Doesn’t Matter

All your agent needs to do to market your home is to list it, right?

Wrong!

The best marketing strategy is one that is targeted to the most qualified buyers who are the most likely to purchase your home. 

This is accomplished by using the right language in your listing and zeroing in on qualified buyers. This can only be effectively done by a real estate professional who is well-versed in real estate marketing strategies. 

Our marketing is so effective that we have a database of over 300 qualified buyers that are ready to buy a home just like yours. 

A Lower Commission Rate Means More Money in Your Pocket

You may be wondering “what percentage do most realtors charge?” It may make sense to you to pick the real estate agent with the lowest commission rate. Less money paid to a real estate agent means more money in your pocket, right?

Maybe, but no guarantees!

According to real estate consultant Bernice Ross, a lower commission is not a guarantee that you will net more on your home sale.

In fact, an agent that offers you a lowered commission rate does so with the understanding that certain services will be cut. When selling a home, maximum exposure to potential qualified buyers is essential to get top dollar for a house. Unfortunately, one of the services that is often cut is marketing to potential buyers. This means that the small percentage off of a commission could prevent your home from selling or cost you thousands in a reduced price if it lingers on the market. 

Real Estate Team Versus Solo Agent

If you want the best representation and customer service, you want a solo real estate agent to get that personal touch and attention your listing deserves, right?

Not necessarily!

An agent working on their own only has so much time and energy to devote to your listing because they are trying to juggle all of their clients at once. It stands to reason that a real estate team – a group of highly trained and experienced real estate experts – has more time and attention to give to your listing collectively. At Your Home Sold Guaranteed Realty of Ontario, we are efficient and communicative, always putting your listing as our top priority. Our combined expertise makes it much more likely that a home will sell fast and for top dollar. 

The Higher the Price of Your Listing, The Better

If you want to get the most money out of your home, you should list it as high as possible. After all, you aren’t going to get top dollar if you don’t list it high, right?

Wrong! Especially not in the current housing market.

Selling a home, like any other commodity, is subject to the law of supply and demand. 

Your home pricing should be based on comparable homes in the same area. If your home is listed too high, most potential homebuyers will pass on the chance to view it because they can get a similar home in the same great neighborhood for much less. This means that your house will stay on the market far longer than you’d like and, at that point, the only way you can get traffic to your home is to significantly reduce the price – sometimes much lower than the actual market value of your home.

Conversely, if you list your house too low, sellers will assume that there is something wrong with the home such as a failed home inspection and likewise pass up the opportunity to view it. 

How To Find Out How Much My House is Worth and How Fast It Will Sell

Now that you know the truth about common real estate agent myths, you’re ready to find out how much my house is worth and how fast will my home sell in Oshawa and surrounding areas. To find out more information and get a free no-obligation home evaluation, call us at (905) 440-0505, contact us here, or fill out the below form.

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Matt Cooper, CEO | BROKER OF RECORD, Kendell Attrux, CFO | REALTOR
Matt Cooper is the Owner | CEO | BROKER OF RECORD with Your Home Sold Guaranteed Realty of Ontario and has 35 years of sales & marketing experience. Matt and his wife, Kendell, opened their very own brokerage in 2020 during the pandemic. They are serving more families with every passing year! 20+ years and counting! Being anointed "Official Realtors to The Humane Society of Durham Region" has been an honor for them. Matt, Kendell & team know - When you put others first, you will never be second! You can find Matt's full bio here.
(905) 440-0505